Below you will find a job description and a person specification for the Job of Media Development Manager. It can form the basis of any job that is agreed by a District County or Area Commissioner
Media Development Manager
Job description
| Title: | Media Development Manager |
| Responsible to: | District Commissioner |
| Functional Relationships: | |
| Internal: | Members of the Movement |
| External: | Media Press |
| Job Summary: | To improve the public image of Scouting by providing information and facts about Scouting to appropriate media contacts. |
| Main Activities: | To seek out and identify local good news stories happening in Scouting and to promote these to the local media e.g.
To regularly promote the image of a modern Scouting organisation to media groups via local "awareness" campaigns To develop and maintain a list of local media contacts To attend training days and develop media skills To liase with HQ PR team on a regular basis, giving updates on coverage and asking for any assistance required To monitor local media coverage and to feedback success stories to Scouting and the HQ PR team To encourage Scout Groups to appoint a person to promote Scouting and to work in conjunction with them to promote Scouting Share good practice |
Person Specification
Media Development Manager (MDM)
Skills Required
- Able to communicate clearly and effectively (E)
- Basic IT skills (E)
- To represent local Scouts and Scouting to varied audiences (E)
Knowledge Required
- Background in Scouting (D)
- Experience in Journalism or within a Press Office (D)
Qualities Required
- Self motivating (E)
- Be part of a team (E)
- Good listener (E)
- A motivator and encourager (E)
- A creative approach to media relations (D)
E = Essential D = Desirable
