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A new look for Scouting's Centenary

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A definitive visual identity has been launched to support the 2007 Centenary of Scouting. The new logo replaces all previous versions and should be used on all 2007 projects, publications and events.

The new look which was developed in partnership by staff and volunteers features the familiar 'dove' design, along with the wording 'Scouting 2007.' It will help us project a strong, consistent and recognisable image of Scouting.

Produced in response to an increasingly confusing image of Scouting 2007 due to the large number of different logos, the brief was to develop a device that was 'simple, memorable and obvious.'

The new logo is protected under law but is available licence free for use within Scouting. However, any commercial use of the badges or logos will require the granting of a licence from The Scout Association - please contact 0845 300 1818 for details.

You can read more about the use of this logo in the PDF Design guide.

These colour of the logo is:

Also available is an example word file containing the logo, in a compressed archive: sc2007-doc.zip

The images on these pages are GIF images, you can read them in a number of applications, you will be able to view them in your web-browser, or use them in later versions of Microsoft Office products. To save the image right-click on the image and choose the "Save image as..." option.

Clicking on the image will bring up a larger version of the image in a new window. To save this image also right-click on the image and choose the "Save image as..." option. Alternatively you can save the larger image by right-clicking on the image in this page and choose the option "Save target as...".

Alternative formats for these images are available in compressed archives...

The following (ZIP) compressed archives include the above images in different formats.

You may use these images for bona-fide Scouting purposes, you may not redistribute them, or use them for commercial purposes without permission from The Scout Association.