Urban Outdoors 2 - Promoting Scouting and Fundraising |
Let's face it, the activities in 'Urban Outdoors 1 - the new activities
playground' are pretty cool things to do. You can also use them
to help you:
- Increase the profile of Scouting through your local media
- Improve the connection with your community
- Get more young people and adults thinking and involved in Scouting
- Raise funds
To kick-off the launch of Urban Outdoors, we have produced some
ideas for you to think about and try. We will be delighted to hear
of your ideas and how they actually worked. E mail activities@scout.org.uk
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STOP! Hold on to your skateboard, for a
moment...
Before you go rushing off, why not look at some other really
useful resources available on ScoutBaseUK.
Getting
Scouting Noticed
Click on 'how to work with the media' and download the Shouting
for Scouting booklet. It really will help you increase your
chances of media coverage (see if your District has a Media
Relations Manager who can also help)
Also, click on 'local newspaper TV or radio station' for
local contacts.
Fundraising
Index page for you to pick and choose your subject. Ideas
are being developed all the time, so why not look at the Funding
Points newsletters and get on the mailing list.
E mail: fundraising@scout.org.uk
All fundraising is strictly regulated by law. Make sure that you check out the Fundraising Factsheets on ScoutBase UK before you start.
Adult
Support
Your activity could be stopping adults in the street to watch
(or take part), or getting them involved delivering some of
the ideas. These may be people who can help you in the future!
For more information on how to get these people involved
in Scouting, contact the Info
Centre. New resources and information on recruitment,
retention and support for volunteers will be available on
ScoutBase. Call to check out the dates and latest information.
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City heights
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Promotion
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Fundraising
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Abseiling off public buildings needs some thought
if trying to promote to the public, after all
it is happening high up or even out of the way.
Get your publicity at ground level sorted out
- flyers, posters, and banners. Or use some of
the other activity ideas.
If taking photographs for your press release,
they will probably need to be taken from the top
looking down on the happy smiling face of a young
person.
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Bucket rattling.
Individual sponsorship is a very common method.
Try and get a partnership going with the building
owner. After all, their building will also feature
in your press release.
Under Scout Association rules, members of the
public are not permitted to use Scout equipment,
facilities or instruction.
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Access all areas
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Promotion
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Fundraising
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This activity will get you involved your local
community. Why not extend it by inviting a local
councillor or MP to discuss your findings.
For press coverage, try an angle along the lines
of 'Scouts vote best access'.
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This is also a community information project.
Whatever money you raise from publishing your results
should be shared with those who have a problem with
accessing areas. |
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Behind the scenes
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Promotion
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Fundraising
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Discuss this with the manager of the cinema,
theatre (or even bingo hall). They may have someone
appointed to look after promotion and public relations.
Look at the fundraising section below for possible
ideas to get a story.
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Discuss with the cinema manager. Hire the cinema/screen
for an off-peak period for the screening of a
film. Sell tickets. You could also think about
doing this with a bingo hall.
You may also be able to negotiate a deal for
on-peak periods, whereby tickets can be sold on
commission, or sale-or-return basis, to the public,
family or friends.
Approach a film distributor for a preview copy
of a new film. Screen it at a local hall. Sell
tickets.
Sponsored Nights Away in a cinema.
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Wheelie Kool
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Promotion
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Fundraising
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Somewhere public, like a shopping centre. Set
up a simple BMX obstacle course and use it (see
the Wheelie Cool page). If you want to set up
something more demanding (like a show), make sure
that you practice and get it right.
You can invite members of the public to take
part in some thing as simple as 'how long can
you balance on the same spot'
For press coverage, why not use the title 'Scouts
are wheelie cool'. Avoid the temptation to get
too much in your photograph, or a long distance
shot.
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Bucket rattling.
Sponsored stunts e.g. 'how long can you stay
still on the spot', how many 'bunny hops' in a
minute.
Approach local bike shop for loan of kit, sponsorship.
Letting people have a go, for a charge or donation.
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Spinnin' around
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Promotion
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Fundraising
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Combine it with one or two other activities for
an Urban Outdoors display.
Hold an all-day event. How many hours, in total,
can the group do?
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For the all-day event, sponsorship forms for
everyone. Set your target for each individual
carefully.
Approach someone with some pretty advanced skills
and hold a fee-paying workshop.
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Don't kill the groove
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Promotion
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Fundraising
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Practice and get to a certain skill level. Seek
an interview with a local radio station and combine
it with a behind the scenes tour.
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Hold a 'dance'. (Make sure that the venue has
a licence to do so)
Seek sponsorship from your local record shop
to back the event or supply records.
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Don't string me along
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Promotion
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Fundraising
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Hold an event in a local park, but choose your
day carefully e.g. Sunday or when something else
is taking place. Design a message banner for the
kite, or tail. Make sure that you have plenty
of ground level publicity material.
Think about the press photograph. A shot taken
a long way off will not tell a story. How about
a lot of faces around one or two kites?
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Bucket rattling.
Let the public have a go, and charge an amount
for, say, 5 minutes.
Hold a kite making work shop whilst doing the
public display.
Hold a Chinese fighting kite competition and
charge entrance fee.
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Streetwise
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Promotion
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Fundraising
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This is a community service project, so invite
local people along. Put posters in local shops
and other public places such as schools and libraries.
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Make a small charge, or ask for a donation. Since
it is a community service project, remember to share
the money with the organisations you have asked
to come along and help. |
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Living in a box
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Promotion
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Fundraising
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Do it! In the information you supply the media
tell them why. Also see the 'soup kitchen' idea
in Fundraising.
Approach a local supermarket and ask them to
donate soup and rolls for the evening, and the
cardboard boxes. If it is one of the big chains,
you may suggest to the manager that they should
contact their public relations department for
some support.
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Sponsored sleep out.
Hold a soup kitchen before you start and invite
local councillors, MP, District Scouters.
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Urban Hymns
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Promotion
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Fundraising
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Use as a competition to promote a specific event/activity
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More just for the fun of it, but could charge
an entry fee if a competition or if holding an event
to choose the best one. Don't forget the opportunity
for media coverage. |
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Cutting edge
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Promotion
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Fundraising
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Great photo opportunities from this activity.
It may pay to think about producing one big piece
rather lots of small ones, or a combination of
both. Why not hold it in a public place and get
people involved.
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Bucket rattling.
Charge a fee to come and see, or have a go.
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Off your trolley
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Promotion
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Fundraising
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With the kind permission of your local supermarket,
in their car park. You can construct a simple
obstacle course, perhaps pushing a number of trolleys
in a 'snake'.
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Bucket rattling
See if your supermarket will allow you to borrow
a few trolleys for a couple of hours for a sponsored
push and bucket rattling event around your area.
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Half-pipe dreams
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Promotion
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Fundraising
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See 'Wheelie Cool'.
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See 'Wheelie Cool'. |
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Wonder wall
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Promotion
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Fundraising
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Wouldn't it be great to do this on a billboard?
Ask.
You don't necessarily need one large space, two
or three smaller ones could be just as effective.
Cover the walls with wall-paper liner available
from DIY shops (unless you have permission to
spray directly on to the walls).
Get people to have a go. It is not just young
people that can (or want) to do this.
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Charge people to have a go. You can set up a
number of smaller cards to get more people doing
this.
If some of the work is really good, what about
a sale or auction?
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Give it stick
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Promotion
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Fundraising
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Set up a mini league or competition and get the
local community involved.
Do you have a local ice hockey team? Get one
or two of the players ( or the whole team!) involved
to boost your publicity.
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For mini-league or standard competition, charge
a fee to play.
If you are doing an exhibition match, charge
an entrance fee.
What about a sponsored 24 hour hockey-thon as
a Group or District event?
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Video nation
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Promotion
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Fundraising
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Show video in window of local TV shop. Have cards
produced to explain what people are watching.
Where else uses TV screens? Some Doctor's surgeries,
bus companies, post offices. Have a look.
Contact your local schools to see if the video
can be used with citizenship. In might be a great
idea to speak to them before making the video,
they could have the contacts and resources to
help.
Talk to your local television company for tips
(you never know, you might get them to show part
of it)
Use the video to provide another feature at an
event.
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If the video is looking at a particular problem
or issue, publicise that fact on cards near the
screen. Rattle that bucket!
Build in a donation messages at the start and
finish of the video, with contact details.
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Grub-u-like
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Promotion
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Fundraising
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Get your results published in the local press
as a consumer survey with a picture of the owner
of the winning shop. Don't just think about a
'chip' survey. What about foods linked to cultural/
community festivals - we have a country with a
great deal to offer.
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Sponsored or pay a fee to'scoff' but be clever.
How about the number of baked beans you can eat
in a minute, using a cocktail stick. Or, the number
of cream-crackers (you'll be amazed at how few
you can eat).
Sponsored no-fast-food week (or month!). Now,
that would be a challenge for some!
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Backyard beasties
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Promotion
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Fundraising
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Thinking about doing this at dusk, or night?
Ask your local police, Territorial Army base or
wildlife society if they have night vision equipment
and get them involved in your press release.
Young people with magnifying glasses towards
the camera can make a good picture. Another photo
opportunity.
How about undertaking a big clear-up of a piece
of waste ground (see Scouts Go Green resource).
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If you take some good pictures of wildlife, how
can you use them? Sell the pictures or design
and print festive cards using a computer.
Sponsored big clear-up.
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Diggin' in the dirt
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Promotion
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Fundraising
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Contact your local historical or archaeological
society, Regional/Country Heritage or National
Trust and work on some joint publicity. Why not
stage a one-day or weekend Time Team event and
get the story in to the local media.
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You may find some valuable items. Talk to the
experts about how these can be used.
Run a treasure hunt and charge a fee. Bury or
cover items and give clues in the form x paces
west from the Old Oak Tree.
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Trade secrets, visits and having a go
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Promotion
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Fundraising
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Lots of possibilities here and very much depends
on what you pick. Think about what story you can
tell about young people getting involved.
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Again, lots of possibilities. What can you think
about? Sponsorship, workshops, challenges? |
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Extreme Challenges
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Promotion
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Fundraising
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Lots of big and wacky ideas can be used for very
good stories and photographs.
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This all depends on what you choose to do. Sponsored
challenge, bucket rattling, and sponsorship from
the provider of any equipment. |
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Only safari you can go
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Promotion
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Fundraising
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Since you will be moving around your local area,
produce posters to raise your profile. Don't just
rely on uniform.
Take obscure photographs of places in your area
and see if your local paper will run a 'spot the
place' competition - 'Can you Scout around?'
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Run a 'find the place' event and charge a fee
to enter. |
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Other Ideas |
How many in a ... events.
People in a passport photograph, car, superloo, cardboard box
or telephone box. Not only for promotion, but can be used for competitions
and fundraising. |
Jail break.
How far can you get for a £1 in three hours (or longer)
competition. If you want a little more control, how much clothing
can you get in to a couple of plastic bags (you will need to give
these out!) and make the longest line by tying them together. |
Big Brother.
Hold it in a shop window |
Escalator up a mountain
Good idea for promotion and fundraising in a shopping centre,
with the owner's permission. Go up and down the escalator to the
equivalent height as Mount Everest. |
This art is rubbish
Sponsored clear-up of a public area. What can you make out of the
rubbish, on the spot? |
Duck racing
Number-up some plastic ducks and charge people to race them.
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Monopoly run
More and more places now have monopoly sets dedicated to their areas.
How many places can people visit in a set number of hours and bring
back some evidence. Charge teams to take part. |
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